Shopify’s Next Big Thing
Category: e-Commerce
Here’s What to Expect During Your First Shopify Agency Discovery Call
Your first Shopify agency call can feel a lot like a job interview where you’re not sure who’s interviewing whom.
Jay
2/5/26
When Headless Shopify Will Make Sense For Your Online Store (And When It Won’t)
The hype around Shopify Headless Commerce has gotten way ahead of the practical reality for most merchants
Eric
2/3/26
Just How Much Does It Cost to Hire a Shopify Expert or Partner Agency?
The honest and correct answer to “how much do Shopify Experts charge?” is it really does depend.
Jay
1/29/26
Mailchimp, Omnisend or Klaviyo for Your Shopify Store’s Email Marketing
For merchants the marketing automation landscape is more complicated than “just use Klaviyo” suggests.
Dirk
1/27/26
Choosing The Best Global Growth Model for Shopify
The question isn’t whether to expand internationally. It’s how to expand. For Shopify merchants, that boils down to Shopify Markets or Expansion Stores.
Jay
1/22/26
When to Fire Your Shopify Agency (and How to Do It Right)
Sometimes it’s a mismatch. Sometimes it’s a communications breakdown. Sometimes it’s a problem on your side.
Jay
1/20/26
Replatforming from Salesforce Commerce Cloud to Shopify+
If you’re running SFCC and you’ve found yourself staring at that contract renewal notice with a growing sense of dread, you’re not alone.
Eric
1/14/26
Shopify Plus Features That You’re Probably Not Using
You’re busy but there’s a bunch of functionality sitting right there in your admin that could genuinely transform how you operate.
Eric
1/13/26
Do You Need a Shopify Expert or a Select, Plus or Premier Partner Agency?
If you’re joining me on this one mid-series, you might want to hit pause and reverse and then check out our previous Shopify Partner explainers first.
Jay
1/8/26
Framework for Deciding When to Hire Expert Help (The Real Cost of DIY)
The appeal of DIY can be powerful. You built your business. Why not tackle a bit of web development
Jay
1/6/26
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers
Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.
Dirk
1/2/26
What Shopify’s Winter ’26 Edition Means for Merchants
Shopify dropped their Winter ’26 Edition on December 17th, and as usual, there’s a lot to unpack.
Eric
12/30/25
The Questions to Ask Before Replatforming from Magento to Shopify or Shopify Plus
If you’re thinking about migrating from Magento (Adobe Commerce) to Shopify or Shopify+, you’re in the right place
Eric
12/26/25
Building a Hybrid D2C + B2B Wholesale Brand on Shopify
Running D2C and B2B from a single Shopify store is not only possible, it’s increasingly becoming the default architecture for mid-market brands.
Eric
12/23/25
What Shopify Plus Partners Are and How a Shopify Select Partner Becomes One
Select Status is just the beginning. Above it sits Plus Partner status, where around 450 expert agencies worldwide operate.
Jay
12/18/25
Here’s How to Find Vetted Talent Now That The Shopify Experts Marketplace is Gone
If you went looking for the Shopify Experts Marketplace and found a redirect to the Partner Directory, you’re not losing your mind.
Jay
12/16/25
How Freelance Experts & Expert Agencies Become Shopify “Select” Partners
Shopify’s new partner tiers can be confusing so it seemed like something it’d be helpful to lay out for merchants.
Jay
12/10/25
What to Know Before Replatforming from OpenCart to Shopify
If you’ve been running OpenCart you’ve accumulated a list of frustrations that’s getting harder and harder to ignore.
Eric
12/2/25
22 Questions to Ask in Your Second Partner Agency Call
They all seem great on the first call. That’s what first calls are for. That’s why Partner Agencies rehearse them.
Eric
11/28/25
The Shopify Retailer’s Guide to Print on Demand (POD)
I described POD as a subset of dropshipping and got a few questions so I figured we should dig deeper.
Jay
11/26/25
The Top 24 Shopify Agency Red Flags, Ranked by Their Relative Predictive Power
I’ve compiled this list of warning signs that you should be watching out for as you sort through your expert agency options
Jay
11/22/25
Shopify Merchants, ChatGPT Shopping & Google AI Mode
The question isn’t whether AI shopping will happen. The question is what Shopify merchants need to do about it.
Dirk
11/11/25
Is Today the Day to Make the Move to Shopify Plus?
Have you found yourself staring at that Shopify Plus pricing page wondering if it’s time.
Eric
11/3/25
Finding the Right Shopify Development Agency for Your e-Commerce Brand
You know you need professional help but how do you actually find a dev agency partner who won’t waste your money?
Eric
10/30/25
Integrating Google Shopping and Walmart Marketplace with Your Shopify Store
Time to follow up on my Etsy, Ebay and Amazon integration guide with the two of the marketplaces I skipped … Google Shopping and Walmart Marketplace.
Eric
10/24/25
Twelve Places To Find and Hire Reliable Shopify Experts
If you’re a Shopify merchant and you’ve decided you need help. Congratulations!
Dirk
10/21/25
Replatforming: From BigCommerce to Shopify
If you’re an online retailer considering migrating from BigCommerce to Shopify, you’re in the right place.
Eric
9/26/25
Has Video Demonstration Commerce Changed Retail?
Pitches, trend reports and conference keynotes bundle demo commerce and social commerce together like they’re the same thing. They’re not.
Jay
9/25/25
What Are Shopify Experts and What Do They Do?
The distinction between Experts and Partners might be the single most misunderstood aspect of Shopify’s entire ecosystem.
Eric
9/23/25
How Removing Revenue Incentives Changes Expert Matching
Every expert or expert agency matchmaking platform you’ve ever used has been lying to you.
Jay
9/3/25
Platform Switchers and WooCommerce Refugees
If you’re reading this, you’re probably one of three kinds of frustrated WooCommerce retailers.
Eric
9/1/25
Extensibility and the Future of Checkout Customization
The development engineers over at Shopify didn’t just wake up in 2022 and decide to make thousands of merchants rebuild their checkouts for kicks and giggles.
Eric
8/25/25
Social Commerce Has Reshaped Online Retail
The story isn’t just the growing size and reach of Social Commerce marketplaces like Facebook Shop, YouTube Shopping and TikTok Shops
Jay
8/24/25
Shopify Merchant’s Guide to Marketplace Integration
If you’ve been wondering whether to expand to Etsy, eBay, Amazon, or maybe even all three, you’re in the right place.
Eric
8/23/25
Shopify e-Commerce Trends To Watch Out for in 2026
Every year around this time, my inbox fills up with merchants asking the same question: “What should I be preparing for next year?”
Jay
8/21/25
Replatforming: From WooCommerce to Shopify
Let’s just talk about jumping from WooCommerce to Shopify. Not as platform evangelism, but as a technical reality check.
Eric
8/20/25
Integrating Your Shopify Store With eBay
Let’s tackle something that’s frankly always on a lot of e-commerce merchants’ minds. Integrating Shopify with eBay.
Eric
8/16/25
Online Retailer’s Guide to Dropshipping on Shopify
Dropshipping isn’t a get-rich-quick scheme, despite what “gurus” on YouTube would have you believe. It’s a legitimate business model.
Jay
8/15/25
How-To Integrate Your Shopify Store With Amazon
Time to dive into the big one where multi-channel integrations are concerned. Integrating a Shopify store with Amazon.
Eric
8/14/25
Everything Shopify Retailers Need to Know About “GEO”
The Merchants who master GEO will need to balance current performance with future positioning.
Dirk
8/10/25
The Real Cost of Shopify POS (Point-of-Sale)
Shopify POS is a complex web of microservices, APIs, local databases, and synchronization protocols.
Eric
8/7/25
Replatforming: From Wix to Shopify or Shopify Plus
If you’re reading this, you’ve probably already figured out that your store has outgrown what Wix offers.
Eric
8/4/25
Shopify Merchant’s Guide to Managing Customer Reviews
Customer reviews aren’t just social proof. They’re the difference between store that struggle and one that scales.
Jay
8/3/25
How-To Integrate Your Shopify Store With Etsy
Today I thought it’d be fun to talk through the process of integrating Shopify Stores with Etsy Shops.
Eric
8/1/25
Category: Shopify Development
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers
Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.
Dirk
1/2/26
The Differences Between a Shopify Premier Partner and the Shopify Plus Partners
Here’s the third installment in our Shopify Partner series. If you’ve been following along, you already know about Select Partners and Plus Partners.
Jay
12/31/25
The Questions to Ask Before Replatforming from Magento to Shopify or Shopify Plus
If you’re thinking about migrating from Magento (Adobe Commerce) to Shopify or Shopify+, you’re in the right place
Eric
12/26/25
Building a Hybrid D2C + B2B Wholesale Brand on Shopify
Running D2C and B2B from a single Shopify store is not only possible, it’s increasingly becoming the default architecture for mid-market brands.
Eric
12/23/25
What to Know Before Replatforming from OpenCart to Shopify
If you’ve been running OpenCart you’ve accumulated a list of frustrations that’s getting harder and harder to ignore.
Eric
12/2/25
Is Today the Day to Make the Move to Shopify Plus?
Have you found yourself staring at that Shopify Plus pricing page wondering if it’s time.
Eric
11/3/25
Finding the Right Shopify Development Agency for Your e-Commerce Brand
You know you need professional help but how do you actually find a dev agency partner who won’t waste your money?
Eric
10/30/25
Integrating Google Shopping and Walmart Marketplace with Your Shopify Store
Time to follow up on my Etsy, Ebay and Amazon integration guide with the two of the marketplaces I skipped … Google Shopping and Walmart Marketplace.
Eric
10/24/25
Pros and Cons of Freelance Shopify Experts vs Agencies
Now that we’ve covered what Shopify Experts actually do and how the expert certification program works, we’re tackling the decision making part.
Jay
10/3/25
Replatforming: From BigCommerce to Shopify
If you’re an online retailer considering migrating from BigCommerce to Shopify, you’re in the right place.
Eric
9/26/25
What Are Shopify Experts and What Do They Do?
The distinction between Experts and Partners might be the single most misunderstood aspect of Shopify’s entire ecosystem.
Eric
9/23/25
Platform Switchers and WooCommerce Refugees
If you’re reading this, you’re probably one of three kinds of frustrated WooCommerce retailers.
Eric
9/1/25
Extensibility and the Future of Checkout Customization
The development engineers over at Shopify didn’t just wake up in 2022 and decide to make thousands of merchants rebuild their checkouts for kicks and giggles.
Eric
8/25/25
Shopify Merchant’s Guide to Marketplace Integration
If you’ve been wondering whether to expand to Etsy, eBay, Amazon, or maybe even all three, you’re in the right place.
Eric
8/23/25
Replatforming: From WooCommerce to Shopify
Let’s just talk about jumping from WooCommerce to Shopify. Not as platform evangelism, but as a technical reality check.
Eric
8/20/25
Integrating Your Shopify Store With eBay
Let’s tackle something that’s frankly always on a lot of e-commerce merchants’ minds. Integrating Shopify with eBay.
Eric
8/16/25
How-To Integrate Your Shopify Store With Amazon
Time to dive into the big one where multi-channel integrations are concerned. Integrating a Shopify store with Amazon.
Eric
8/14/25
The Real Cost of Shopify POS (Point-of-Sale)
Shopify POS is a complex web of microservices, APIs, local databases, and synchronization protocols.
Eric
8/7/25
Replatforming: From Wix to Shopify or Shopify Plus
If you’re reading this, you’ve probably already figured out that your store has outgrown what Wix offers.
Eric
8/4/25
How-To Integrate Your Shopify Store With Etsy
Today I thought it’d be fun to talk through the process of integrating Shopify Stores with Etsy Shops.
Eric
8/1/25
Category: Shopify Marketing
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers
Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.
Dirk
1/2/26
Pros and Cons of Freelance Shopify Experts vs Agencies
Now that we’ve covered what Shopify Experts actually do and how the expert certification program works, we’re tackling the decision making part.
Jay
10/3/25
Has Video Demonstration Commerce Changed Retail?
Pitches, trend reports and conference keynotes bundle demo commerce and social commerce together like they’re the same thing. They’re not.
Jay
9/25/25
Everything Shopify Retailers Need to Know About “GEO”
The Merchants who master GEO will need to balance current performance with future positioning.
Dirk
8/10/25
Finding and Hiring Shopify Digital Marketing Agencies
No combination of ChatGPT and Perplexity replace actual humans who truly understand digital marketing.
Dirk
8/8/25
How to Choose the Right Shopify Design Agency
If you’re looking at your conversion rates and worrying a Shopify design agency might be the answer.
Jay
8/5/25
Shopify Merchant’s Guide to Managing Customer Reviews
Customer reviews aren’t just social proof. They’re the difference between store that struggle and one that scales.
Jay
8/3/25
Guide to e-Commerce SEO for Shopify Retailers
Comprehensive exploration of how search engines actually evaluate e-commerce stores in 2025, will in 2026
Dirk
8/2/25