Shopify’s Next Big Thing

Category: e-Commerce

Stylized illustration of two hands holding purple vintage telephone handsets against a yellow background, representing communication during a Shopify agency discovery call where merchants and agencies connect to evaluate mutual fit for e-commerce projects
Here’s What to Expect During Your First Shopify Agency Discovery Call

Your first Shopify agency call can feel a lot like a job interview where you’re not sure who’s interviewing whom.

Jay

2/5/26

Headless commerce concept illustration showing decoupled Shopify architecture connecting multiple touchpoints including desktop, mobile, web browser, shopping cart, and fulfillment systems through a central API layer, demonstrating how headless Shopify separates frontend presentation from backend ecommerce functionality
When Headless Shopify Will Make Sense For Your Online Store (And When It Won’t)

The hype around Shopify Headless Commerce has gotten way ahead of the practical reality for most merchants

Eric

2/3/26

Intro graphic of Shopify expert hiring costs showing freelancer hourly rates typically $50-$150 depending on experience and location with lower rates indicating less expertise. Project-based pricing for basic store setup ranges $1,500-$5,000 while complex custom builds exceed $10,000. Shopify Partner agencies charge higher rates starting at $150+ hourly but provide full team support and greater project security with retainer arrangements common. Additional expenses to budget include theme licenses, paid apps, custom feature development, ongoing maintenance, and potential marketing costs.
Just How Much Does It Cost to Hire a Shopify Expert or Partner Agency?

The honest and correct answer to “how much do Shopify Experts charge?” is it really does depend.

Jay

1/29/26

Illustrated grid graphic depicting multi-channel marketing concepts for Shopify Merchants and e-commerce retailers, featuring iconographic representations of CRMs like Klaviyo for email and SMS, Mailchimp as all-in-one, Omnisend for multi-channel marketing focus, plus supporting elements for automation workflows, advanced segmentation, analytics reporting, app store integrations, and tiered pricing structures
Mailchimp, Omnisend or Klaviyo for Your Shopify Store’s Email Marketing

For merchants the marketing automation landscape is more complicated than “just use Klaviyo” suggests.

Dirk

1/27/26

International ecommerce header graphic for Shopify global expansion guide featuring interconnected icons representing cross-border selling elements including global shopping cart, shipping container, currency exchange between dollars and euros, international air freight, secure payments, credit card transactions, sale tags, package fulfillment, worldwide partnerships, customer service support, and warehouse logistics for merchants scaling with Shopify Markets or Expansion Stores
Choosing The Best Global Growth Model for Shopify

The question isn’t whether to expand internationally. It’s how to expand. For Shopify merchants, that boils down to Shopify Markets or Expansion Stores.

Jay

1/22/26

Blog header for e-commerce merchants explaining when and how to fire an underperforming Shopify agency partner, covering warning signs like poor communication and missed deadlines, step-by-step termination guidance including contract review and asset transfer, and how Bold Match helps online retailers find vetted replacement Shopify experts and certified partner agencies through free matchmaking services.
When to Fire Your Shopify Agency (and How to Do It Right)

Sometimes it’s a mismatch. Sometimes it’s a communications breakdown. Sometimes it’s a problem on your side.

Jay

1/20/26

Salesforce Commerce Cloud (SFCC) to Shopify Plus migration playbook for enterprise ecommerce and online retail brands
Replatforming from Salesforce Commerce Cloud to Shopify+

If you’re running SFCC and you’ve found yourself staring at that contract renewal notice with a growing sense of dread, you’re not alone.

Eric

1/14/26

Blog header illustration on green background showing a stylized Shopify Plus store interface with product workflow diagram, featuring a t-shirt product connected to inventory management, verification, and discount modules, surrounded by icons representing analytics, automation triggers, sharing integrations, and growth charts, visualizing the underutilized Shopify Plus features like Flow automation, Launchpad scheduling, Checkout Extensibility, and Expansion Stores that help online retailers scale their e-commerce operations.
Shopify Plus Features That You’re Probably Not Using

You’re busy but there’s a bunch of functionality sitting right there in your admin that could genuinely transform how you operate.

Eric

1/13/26

Blog header graphic with dark background and red and white line icons representing digital commerce services including video, email, global connectivity, customer support, and multimedia content, surrounding the question "What Kind of Shopify Partner Agency Do You Need?" for online retailers evaluating freelance Shopify experts versus Select, Plus, and Premier Partner agencies.
Do You Need a Shopify Expert or a Select, Plus or Premier Partner Agency?

If you’re joining me on this one mid-series, you might want to hit pause and reverse and then check out our previous Shopify Partner explainers first.

Jay

1/8/26

Featured header image for guide on deciding when Shopify merchants and ecommerce retailers should hire shopify expert developers or a shopify partner agency versus handling technical projects DIY, showing the real cost framework including opportunity cost calculations and project complexity assessment for online retailers and e-commerce store owners.
Framework for Deciding When to Hire Expert Help (The Real Cost of DIY)

The appeal of DIY can be powerful. You built your business. Why not tackle a bit of web development

Jay

1/6/26

Featured header image for guide on SEO considerations when replatforming to Shopify, covering how to preserve search rankings during migration, avoid common pitfalls like broken redirects and traffic drops, and leverage Shopify's built-in SEO advantages.
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers

Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.

Dirk

1/2/26

Featured header image for Shopify Winter '26 Edition overview, introducing new AI-powered features, agentic commerce capabilities, automation improvements, and global expansion tools for growing online retailers and ecommerce brands.
What Shopify’s Winter ’26 Edition Means for Merchants

Shopify dropped their Winter ’26 Edition on December 17th, and as usual, there’s a lot to unpack.

Eric

12/30/25

Featured header image for guide on migrating from Magento to Shopify, illustrating the ecommerce platform migration process for merchants seeking lower costs, better performance, and simplified store management.
The Questions to Ask Before Replatforming from Magento to Shopify or Shopify Plus

If you’re thinking about migrating from Magento (Adobe Commerce) to Shopify or Shopify+, you’re in the right place

Eric

12/26/25

How your online retail brand can manage B2B and DTC on Shopify Plus together to enhance multichannel e-commerce selling capabilities
Building a Hybrid D2C + B2B Wholesale Brand on Shopify

Running D2C and B2B from a single Shopify store is not only possible, it’s increasingly becoming the default architecture for mid-market brands.

Eric

12/23/25

Featured header image for guide explaining what Shopify Plus Partners and Shopify+ Partner Agencies are, how they differ from Experts like Select Partners, what the approximately 450 Plus Partner agencies worldwide offer ecommerce merchants, and how Select Partners advance to Plus Agency tier status.
What Shopify Plus Partners Are and How a Shopify Select Partner Becomes One

Select Status is just the beginning. Above it sits Plus Partner status, where around 450 expert agencies worldwide operate.

Jay

12/18/25

Here's a How to for ecommerce merchants and online retailers trying to Find and Hire Vetted Shopify Marketing Specialists, Design Consultants and Development Agency Partners Now That The Shopify Experts Marketplace Has Been Replaced By The Shopify Partner Directory
Here’s How to Find Vetted Talent Now That The Shopify Experts Marketplace is Gone

If you went looking for the Shopify Experts Marketplace and found a redirect to the Partner Directory, you’re not losing your mind.

Jay

12/16/25

How eCommerce marketing, design and development specialists go From Shopify Experts or Expert Agencies to Shopify Select Partners
How Freelance Experts & Expert Agencies Become Shopify “Select” Partners

Shopify’s new partner tiers can be confusing so it seemed like something it’d be helpful to lay out for merchants.

Jay

12/10/25

Featured header image for guide on migrating from OpenCart to Shopify, covering platform comparison, data transfer considerations, SEO preservation, and timeline planning for online retailers and merchants switching ecommerce platforms.
What to Know Before Replatforming from OpenCart to Shopify

If you’ve been running OpenCart you’ve accumulated a list of frustrations that’s getting harder and harder to ignore.

Eric

12/2/25

Featured header image for guide on essential questions to ask when interviewing Shopify Experts and Partner Agencies, helping online retailers and ecommerce merchants evaluate expertise, process, and fit before hiring a development partner.
22 Questions to Ask in Your Second Partner Agency Call

They all seem great on the first call. That’s what first calls are for. That’s why Partner Agencies rehearse them.

Eric

11/28/25

Online Retailers Guide to Starting a Profitable Shopify eCommerce Print on Demand Business
The Shopify Retailer’s Guide to Print on Demand (POD)

I described POD as a subset of dropshipping and got a few questions so I figured we should dig deeper. 

Jay

11/26/25

Problems with Shopify Expert Agencies and Shopify Plus Expert Agency Partners Ranked by Project Failure Rate
The Top 24 Shopify Agency Red Flags, Ranked by Their Relative Predictive Power

I’ve compiled this list of warning signs that you should be watching out for as you sort through your expert agency options

Jay

11/22/25

Google Responds to ChatGPT’s eCommerce Partnership With Shopify With AI Mode for Shopping
Shopify Merchants, ChatGPT Shopping & Google AI Mode

The question isn’t whether AI shopping will happen. The question is what Shopify merchants need to do about it.

Dirk

11/11/25

Featured header image for blog post helping Shopify merchants determine when to upgrade to Shopify Plus based on revenue thresholds, operational needs, and growth trajectory.
Is Today the Day to Make the Move to Shopify Plus?

Have you found yourself staring at that Shopify Plus pricing page wondering if it’s time.

Eric

11/3/25

Featured header image for guide on finding and hiring the right Shopify development agency, covering how to define web dev project requirements, evaluate agency expertise and Partner status, compare costs across project tiers, and build successful long-term partnerships with expert developers
Finding the Right Shopify Development Agency for Your e-Commerce Brand

You know you need professional help but how do you actually find a dev agency partner who won’t waste your money?

Eric

10/30/25

Sell Your Shopify Store's Products on Walmart Marketplace with this Complete Guide to Integrating Shopify with Walmart
Integrating Google Shopping and Walmart Marketplace with Your Shopify Store

Time to follow up on my Etsy, Ebay and Amazon integration guide with the two of the marketplaces I skipped … Google Shopping and Walmart Marketplace.

Eric

10/24/25

12 top ecommerce specialist concierge services for finding and hiring Shopify experts and agencies compared. Including Shopify Partners Directory, the best option Bold Match, Storetasker, Lemon.io, ShopExperts, Guru, Aufi, Toptal, Breef, Clutch, PeoplePerHour, and RocketDevs
Twelve Places To Find and Hire Reliable Shopify Experts

If you’re a Shopify merchant and you’ve decided you need help. Congratulations!

Dirk

10/21/25

BigCommerce versus Shopify e-Commerce Why Replatforming Might Be Right for Your Online Retail Store
Replatforming: From BigCommerce to Shopify

If you’re an online retailer considering migrating from BigCommerce to Shopify, you’re in the right place.

Eric

9/26/25

Demonstration Commerce and Video Commerce for Shopify Retailers
Has Video Demonstration Commerce Changed Retail?

Pitches, trend reports and conference keynotes bundle demo commerce and social commerce together like they’re the same thing. They’re not.

Jay

9/25/25

Featured header image for guide explaining what Shopify Experts are, how Specialist Consultants differ from Shopify Partner Agencies, the types of services they provide including web development, theme design, platform migration, and SEO, how Shopify's Expert certification program actually worked and how ecommerce merchants and online retailers should go about fining and hiring them.
What Are Shopify Experts and What Do They Do?

The distinction between Experts and Partners might be the single most misunderstood aspect of Shopify’s entire ecosystem.

Eric

9/23/25

Benefits of Finding and Hiring Shopify Expert Agencies with a Free Agency Matching Service
How Removing Revenue Incentives Changes Expert Matching

Every expert or expert agency matchmaking platform you’ve ever used has been lying to you.

Jay

9/3/25

Migrating from wordpress - woocommerce to the Shopify ecommerce platform. Migrate all of your Shopify Store's Products, Customers, Orders data
Platform Switchers and WooCommerce Refugees

If you’re reading this, you’re probably one of three kinds of frustrated WooCommerce retailers.

Eric

9/1/25

Featured header image for a guide for store owners explaining Shopify Checkout Extensibility, the app-based framework replacing checkout.liquid that enables future-proof checkout customization with better security, performance, and Shop Pay compatibility.
Extensibility and the Future of Checkout Customization

The development engineers over at Shopify didn’t just wake up in 2022 and decide to make thousands of merchants rebuild their checkouts for kicks and giggles.

Eric

8/25/25

TikTok Shop and Social Commerce for Shopify Merchants
Social Commerce Has Reshaped Online Retail

The story isn’t just the growing size and reach of Social Commerce marketplaces like Facebook Shop, YouTube Shopping and TikTok Shops

Jay

8/24/25

Online Retailers can Sell across marketplaces like Amazon, etsy or eBay and Manage it all in Shopify
Shopify Merchant’s Guide to Marketplace Integration

If you’ve been wondering whether to expand to Etsy, eBay, Amazon, or maybe even all three, you’re in the right place.

Eric

8/23/25

2026 Trends and Predictions for Online Retailers and Shopify's eCommerce Merchants
Shopify e-Commerce Trends To Watch Out for in 2026

Every year around this time, my inbox fills up with merchants asking the same question: “What should I be preparing for next year?”

Jay

8/21/25

Step-by-Step Guide to Easy WooCommerce to Shopify Migration
Replatforming: From WooCommerce to Shopify

Let’s just talk about jumping from WooCommerce to Shopify. Not as platform evangelism, but as a technical reality check.

Eric

8/20/25

Shopify and eBay integration for seamless inventory sync, payment management, and multi-channel e-commerce expansion.
Integrating Your Shopify Store With eBay

Let’s tackle something that’s frankly always on a lot of e-commerce merchants’ minds. Integrating Shopify with eBay.

Eric

8/16/25

Should eCommerce Merchants Use Shopify for Dropshipping? Here’s How Online Retailers Can Decide
Online Retailer’s Guide to Dropshipping on Shopify

Dropshipping isn’t a get-rich-quick scheme, despite what “gurus” on YouTube would have you believe. It’s a legitimate business model.

Jay

8/15/25

Shopify and Amazon integration, emphasizing product listing optimization, inventory sync, FBA fulfillment, and multi-channel e-commerce expansion.
How-To Integrate Your Shopify Store With Amazon

Time to dive into the big one where multi-channel integrations are concerned. Integrating a Shopify store with Amazon.

Eric

8/14/25

Beginner’s Guide to Generative Engine Optimization (GEO) for Shopify Merchants
Everything Shopify Retailers Need to Know About “GEO”

The Merchants who master GEO will need to balance current performance with future positioning.

Dirk

8/10/25

The Real Cost of Shopify POS to Online Retailers
The Real Cost of Shopify POS (Point-of-Sale)

Shopify POS is a complex web of microservices, APIs, local databases, and synchronization protocols.

Eric

8/7/25

Wix to Shopify Migration
Replatforming: From Wix to Shopify or Shopify Plus

If you’re reading this, you’ve probably already figured out that your store has outgrown what Wix offers.

Eric

8/4/25

Why Reviews Matter More On Shopify Than Most ecommerce reatilers Realize
Shopify Merchant’s Guide to Managing Customer Reviews

Customer reviews aren’t just social proof. They’re the difference between store that struggle and one that scales.

Jay

8/3/25

Shopify and Etsy connected, representing seamless store integration and expanded sales opportunities through multi-channel e-commerce.
How-To Integrate Your Shopify Store With Etsy

Today I thought it’d be fun to talk through the process of integrating Shopify Stores with Etsy Shops.

Eric

8/1/25

Category: Shopify Development

Featured header image for guide on SEO considerations when replatforming to Shopify, covering how to preserve search rankings during migration, avoid common pitfalls like broken redirects and traffic drops, and leverage Shopify's built-in SEO advantages.
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers

Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.

Dirk

1/2/26

Featured header image for guide explaining Shopify Premier Partner, their exclusive expert and agency benefits from Shopify, when ecommerce merchants and online retailers actually need Premier-tier expertise versus Plus Partners, and how to evaluate if your project warrants this level of agency.
The Differences Between a Shopify Premier Partner and the Shopify Plus Partners

Here’s the third installment in our Shopify Partner series. If you’ve been following along, you already know about Select Partners and Plus Partners.

Jay

12/31/25

Featured header image for guide on migrating from Magento to Shopify, illustrating the ecommerce platform migration process for merchants seeking lower costs, better performance, and simplified store management.
The Questions to Ask Before Replatforming from Magento to Shopify or Shopify Plus

If you’re thinking about migrating from Magento (Adobe Commerce) to Shopify or Shopify+, you’re in the right place

Eric

12/26/25

How your online retail brand can manage B2B and DTC on Shopify Plus together to enhance multichannel e-commerce selling capabilities
Building a Hybrid D2C + B2B Wholesale Brand on Shopify

Running D2C and B2B from a single Shopify store is not only possible, it’s increasingly becoming the default architecture for mid-market brands.

Eric

12/23/25

Featured header image for guide on migrating from OpenCart to Shopify, covering platform comparison, data transfer considerations, SEO preservation, and timeline planning for online retailers and merchants switching ecommerce platforms.
What to Know Before Replatforming from OpenCart to Shopify

If you’ve been running OpenCart you’ve accumulated a list of frustrations that’s getting harder and harder to ignore.

Eric

12/2/25

Featured header image for blog post helping Shopify merchants determine when to upgrade to Shopify Plus based on revenue thresholds, operational needs, and growth trajectory.
Is Today the Day to Make the Move to Shopify Plus?

Have you found yourself staring at that Shopify Plus pricing page wondering if it’s time.

Eric

11/3/25

Featured header image for guide on finding and hiring the right Shopify development agency, covering how to define web dev project requirements, evaluate agency expertise and Partner status, compare costs across project tiers, and build successful long-term partnerships with expert developers
Finding the Right Shopify Development Agency for Your e-Commerce Brand

You know you need professional help but how do you actually find a dev agency partner who won’t waste your money?

Eric

10/30/25

Sell Your Shopify Store's Products on Walmart Marketplace with this Complete Guide to Integrating Shopify with Walmart
Integrating Google Shopping and Walmart Marketplace with Your Shopify Store

Time to follow up on my Etsy, Ebay and Amazon integration guide with the two of the marketplaces I skipped … Google Shopping and Walmart Marketplace.

Eric

10/24/25

Featured header image for guide comparing Shopify Expert Consultants versus Shopify Partner Agencies, helping ecommerce merchants and online retailers decide which to hire based on project complexity, budget, risk tolerance, and whether the work suits a freelance specialist or requires a full team of experts.
Pros and Cons of Freelance Shopify Experts vs Agencies

Now that we’ve covered what Shopify Experts actually do and how the expert certification program works, we’re tackling the decision making part.

Jay

10/3/25

BigCommerce versus Shopify e-Commerce Why Replatforming Might Be Right for Your Online Retail Store
Replatforming: From BigCommerce to Shopify

If you’re an online retailer considering migrating from BigCommerce to Shopify, you’re in the right place.

Eric

9/26/25

Featured header image for guide explaining what Shopify Experts are, how Specialist Consultants differ from Shopify Partner Agencies, the types of services they provide including web development, theme design, platform migration, and SEO, how Shopify's Expert certification program actually worked and how ecommerce merchants and online retailers should go about fining and hiring them.
What Are Shopify Experts and What Do They Do?

The distinction between Experts and Partners might be the single most misunderstood aspect of Shopify’s entire ecosystem.

Eric

9/23/25

Migrating from wordpress - woocommerce to the Shopify ecommerce platform. Migrate all of your Shopify Store's Products, Customers, Orders data
Platform Switchers and WooCommerce Refugees

If you’re reading this, you’re probably one of three kinds of frustrated WooCommerce retailers.

Eric

9/1/25

Featured header image for a guide for store owners explaining Shopify Checkout Extensibility, the app-based framework replacing checkout.liquid that enables future-proof checkout customization with better security, performance, and Shop Pay compatibility.
Extensibility and the Future of Checkout Customization

The development engineers over at Shopify didn’t just wake up in 2022 and decide to make thousands of merchants rebuild their checkouts for kicks and giggles.

Eric

8/25/25

Online Retailers can Sell across marketplaces like Amazon, etsy or eBay and Manage it all in Shopify
Shopify Merchant’s Guide to Marketplace Integration

If you’ve been wondering whether to expand to Etsy, eBay, Amazon, or maybe even all three, you’re in the right place.

Eric

8/23/25

Step-by-Step Guide to Easy WooCommerce to Shopify Migration
Replatforming: From WooCommerce to Shopify

Let’s just talk about jumping from WooCommerce to Shopify. Not as platform evangelism, but as a technical reality check.

Eric

8/20/25

Shopify and eBay integration for seamless inventory sync, payment management, and multi-channel e-commerce expansion.
Integrating Your Shopify Store With eBay

Let’s tackle something that’s frankly always on a lot of e-commerce merchants’ minds. Integrating Shopify with eBay.

Eric

8/16/25

Shopify and Amazon integration, emphasizing product listing optimization, inventory sync, FBA fulfillment, and multi-channel e-commerce expansion.
How-To Integrate Your Shopify Store With Amazon

Time to dive into the big one where multi-channel integrations are concerned. Integrating a Shopify store with Amazon.

Eric

8/14/25

The Real Cost of Shopify POS to Online Retailers
The Real Cost of Shopify POS (Point-of-Sale)

Shopify POS is a complex web of microservices, APIs, local databases, and synchronization protocols.

Eric

8/7/25

Wix to Shopify Migration
Replatforming: From Wix to Shopify or Shopify Plus

If you’re reading this, you’ve probably already figured out that your store has outgrown what Wix offers.

Eric

8/4/25

Shopify and Etsy connected, representing seamless store integration and expanded sales opportunities through multi-channel e-commerce.
How-To Integrate Your Shopify Store With Etsy

Today I thought it’d be fun to talk through the process of integrating Shopify Stores with Etsy Shops.

Eric

8/1/25

Category: Shopify Marketing

Featured header image for guide on SEO considerations when replatforming to Shopify, covering how to preserve search rankings during migration, avoid common pitfalls like broken redirects and traffic drops, and leverage Shopify's built-in SEO advantages.
The SEO Survival Guide for Replatforming e-Commerce Merchants & Online Retailers

Moving your e-commerce store to a new platform isn’t like moving house. It’s like moving to a new house in a new country.

Dirk

1/2/26

Featured header image for guide comparing Shopify Expert Consultants versus Shopify Partner Agencies, helping ecommerce merchants and online retailers decide which to hire based on project complexity, budget, risk tolerance, and whether the work suits a freelance specialist or requires a full team of experts.
Pros and Cons of Freelance Shopify Experts vs Agencies

Now that we’ve covered what Shopify Experts actually do and how the expert certification program works, we’re tackling the decision making part.

Jay

10/3/25

Demonstration Commerce and Video Commerce for Shopify Retailers
Has Video Demonstration Commerce Changed Retail?

Pitches, trend reports and conference keynotes bundle demo commerce and social commerce together like they’re the same thing. They’re not.

Jay

9/25/25

Beginner’s Guide to Generative Engine Optimization (GEO) for Shopify Merchants
Everything Shopify Retailers Need to Know About “GEO”

The Merchants who master GEO will need to balance current performance with future positioning.

Dirk

8/10/25

What Are The Pros and Cons of Partnering with a Shopify Expert Digital Marketing Agency?
Finding and Hiring Shopify Digital Marketing Agencies

No combination of ChatGPT and Perplexity replace actual humans who truly understand digital marketing.

Dirk

8/8/25

How to Choose the Right Shopify Design Agency

If you’re looking at your conversion rates and worrying a Shopify design agency might be the answer.

Jay

8/5/25

Why Reviews Matter More On Shopify Than Most ecommerce reatilers Realize
Shopify Merchant’s Guide to Managing Customer Reviews

Customer reviews aren’t just social proof. They’re the difference between store that struggle and one that scales.

Jay

8/3/25

Illustration of SEO strategy with search engine icons, charts, and a Shopify storefront, symbolizing how merchants can improve e-commerce SEO.
Guide to e-Commerce SEO for Shopify Retailers

Comprehensive exploration of how search engines actually evaluate e-commerce stores in 2025, will in 2026 

Dirk

8/2/25

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